Marketing+Communcations+II

NEWARK HIGH SCHOOL **BUSINESS AND TECHNOLOGY DEPARTMENT **

COURSE SYLLABUS
= COURSE: Marketing Communications II CREDIT: 1 credit =

**PREREQUISTE: ** Business, Finance, & Marketing Essentials **PHONE:** 631-4700 x14368
**INSTRUCTOR: ** Oates-Wiley L.**GRADES:** 10-12 **E-MAIL: **  oates-wileyl@christina.k12.de.us **DELAWARE **** CONTENT STANDARDS ADDRESSED: ** = Marketing Communications II-52.180112 =


 * Standard One: Students will utilize systems and technology that record, analyze, interpret, and communicate financial data.


 * Standard Two: Students will apply management theories, functions, and technological systems to achieve organizational goals.


 * Standard Three: Students will use marketing concepts, functions, theories, and computerized tools to analyze the ways in which economic, consumer, and environmental variables affect the marketing process.


 * <span style="font-family: 'Garamond','serif';">COURSE CONTENT: **

<span style="font-family: 'Garamond','serif';">Some of the topics that we will be discussing are listed below, but are not limited to this list. Changes may be implemented during the course. **<span style="font-family: 'Garamond','serif';">COURSE GOALS AND OBJECTIVES: ** **<span style="font-family: 'Garamond','serif';">INSTRUCTIONAL MATERIALS: **
 * 1) <span style="font-family: 'Garamond','serif';">Marketing Today 13. Get the Product to Customers
 * 2) <span style="font-family: 'Garamond','serif';">Marketing Impacts Society 14. Determining the Best Price
 * 3) <span style="font-family: 'Garamond','serif';">Marketing Begins with Economics 15. Promotion Means Effective Communication
 * 4) <span style="font-family: 'Garamond','serif';">The Basics of Marketing 16. Be Creative with Advertising
 * 5) <span style="font-family: 'Garamond','serif';">Using Marketing Research 17. Selling Satisfies the Customer
 * 6) <span style="font-family: 'Garamond','serif';">Marketing Begins with Customers 18. Moving into a Global Economy
 * 7) <span style="font-family: 'Garamond','serif';">Competition is Everywhere 19. Managing Risks
 * 8) <span style="font-family: 'Garamond','serif';">Marketing for E-Commerce 20. Marketing Requires Money
 * 9) <span style="font-family: 'Garamond','serif';">The Marketing Strategy 21. What is Entrepreneurship?
 * 10) <span style="font-family: 'Garamond','serif';">Develop a New Product 22. Take Control with Management
 * 11) <span style="font-family: 'Garamond','serif';">Services Need Marketing 23. Careers in Marketing
 * 12) <span style="font-family: 'Garamond','serif';">Products for Resale
 * 1) <span style="font-family: 'Garamond','serif';">Understand the importance of marketing activities and how they fit into the operations of business.
 * 2) <span style="font-family: 'Garamond','serif';">Expand your marketing and business vocabulary.
 * 3) <span style="font-family: 'Garamond','serif';">Learn techniques for being organized, such as maintaining an organized folder/binder and efficiently taking notes.
 * 4) <span style="font-family: 'Garamond','serif';">Use the two goals of marketing concepts as barometers in making all business decisions.
 * 5) <span style="font-family: 'Garamond','serif';">Understand the major marketing functions necessary for development of a comprehensive business plan.
 * 6) <span style="font-family: 'Garamond','serif';">Describe and demonstrate the steps of a sale.
 * 7) <span style="font-family: 'Garamond','serif';">Demonstrate appropriate computer literacy skills in word processing (Word), presentation techniques (PowerPoint), posters and brochures (Publisher), and on-line research (Internet) for a product or service.
 * 8) <span style="font-family: 'Garamond','serif';">Demonstrate a professional business-like attitude.
 * 9) <span style="font-family: 'Garamond','serif';">Participate in Business Professionals of America (BPA) or DECA An Association for Marketing Students. These are student-run clubs that are recognized locally and nationally. Both organizations have competitions where students may win trophies, awards, and scholarships.

<span style="font-family: 'Garamond','serif'; text-decoration: none;">Textbooks:
== <span style="font-family: 'Garamond','serif'; text-decoration: none;">Burrow, James L. <span style="font-family: 'Garamond','serif';">Marketing <span style="font-family: 'Garamond','serif'; text-decoration: none;">. South-Western Publishing Company, United States, Anniversary Edition, 2004. ==

Farese, Lois Schneider, Grady Kimbrell, and Carl A. Woloszyk. __Marketing Essentials__. Glencoe/McGraw-Hill,United States, 2009.

<span style="font-family: 'Garamond','serif';">Selected Internet Web Sites <span style="font-family: 'Garamond','serif';">Various Handouts and Work Packets **<span style="font-family: 'Garamond','serif';">MATERIALS AND SUPPLIES NEEDED BY STUDENTS: ** **<span style="font-family: 'Garamond','serif';">GRADING: ** __<span style="font-family: 'Garamond','serif';">Each Marking Period: __ <span style="font-family: 'Garamond','serif';">50% Classwork, Homework Assignments, and Classroom Participation <span style="font-family: 'Garamond','serif';">30% Quizzes and Tests <span style="font-family: 'Garamond','serif';">20% Marketing Project
 * 1) <span style="font-family: 'Garamond','serif';">Folder or Binder (There will be surprise folder/binder checks.)
 * 2) <span style="font-family: 'Garamond','serif';">Lined Paper or Notebook
 * 3) <span style="font-family: 'Garamond','serif';">Pen or Pencil
 * 4) <span style="font-family: 'Garamond','serif';">Magazines and/or Newspapers
 * 5) <span style="font-family: 'Garamond','serif';">Markers or Colored Pencils
 * 6) <span style="font-family: 'Garamond','serif';">Construction Paper